How EMenu Increased Average Spend by 40% At Admiral Taverns Pub Of The Year.
OVERVIEW
10x increase in tips
40% increase in spend per head
Improved operations for kitchen & bar
No more queues or bottlenecks
Optimised guest experience
The Challenge.
Winner of the Admiral Taverns Pub of the Year at the Great British Pub Awards 2022, the DSB has a huge outdoor seating area with booths and screens in addition to their indoor space, all of which required the installation of a QR code ordering service. The team wanted to give their huge customer base the ability to order & pay for their food and drinks from their tables, without having to queue, wait for service, or cause gridlock at the bar during busy events and match days.
The Outcome.
We installed our fast, efficient QR code ordering system into every area of the bar, meaning customers can now receive their orders directly to their table without having to leave their seat. These customers are now spending more per order and also placing more orders overall, with the team seeing 5 figures worth of sales passing through the system in the first 2 weeks alone!
Staff now have more time to focus on providing a quality customer service as EMenu takes care of the ordering, and if the bar and kitchen get too busy, the team can make full use of our order flow management features to remain in control and ensure that customers are kept up to date. Overall, this optimisation of the customer experience has seen the number of tips being left for staff increase by 10X, and spend per head is up by 40% on average - a win win for everybody involved.
