Red Dog Saloon & Greene King double in sales thanks to EMenu

The Problem

Red Dog aimed to launch a pop-up kitchen within The World’s End pub in Finsbury Park, operated by Greene King. The exciting concept faced one key challenge: no Front of House (FOH) staff. While the kitchen team could prepare food, there was no one to manage orders, communicate with customers, or liaise with Greene King’s staff.

Without a streamlined solution, they faced several operational hurdles:

• Order-taking difficulties: No FOH team meant customers had no easy way to place orders, risking lost sales.

• Lack of customer communication: Customers had no visibility on order status or stock availability.

• Operational inefficiency: Kitchen staff had limited coordination with venue operations.

To overcome these issues, Red Dog required a hospitality toolkit that offered:

• A flexible POS system

  • Quick, easy setup allowing staff to take orders from anywhere.

  • Minimal training required for immediate use.

• A QR-based ordering system

  • Kitchen Display for efficient order management.

  • Automated inventory control to notify customers of out-of-stock items.

  • Real-time consumer notifications for order updates or delays.

EMenu was the perfect solution to meet Red Dog’s needs. With our fast, flexible, and easy-to-use platform, Red Dog was able to launch their pop-up kitchen without the need for additional FOH staff, while still providing customers with a seamless and modern ordering experience.

The Solution

Here’s how eMenu addressed each challenge:

• Flexible POS system
  eMenu’s POS was live in hours, enabling kitchen staff to take orders immediately. Accessible on tablets, smartphones, or any device, it required no specialist hardware and minimal training, allowing Red Dog’s team to operate efficiently from any location in the venue.

• QR Ordering System
  Customers could order food and drinks directly from their tables using QR codes. This allowed Red Dog to operate without FOH staff while offering a modern self-service experience.

  • Kitchen Display System (KDS): Orders were instantly visible in the kitchen, enabling chefs to track preparation needs in real-time.

  • Automated Inventory Control: Stock levels were automatically updated, notifying customers when items were unavailable, reducing refunds and dissatisfaction.

  • Customer Notifications: Real-time updates informed customers when orders were being prepared, delayed, or ready, leading to improved satisfaction.

The Results

Red Dog successfully launched their pop-up kitchen within The World’s End pub without FOH staff.

Key outcomes include:

• Increased Sales: Self-serve sales now double the revenue of service-led sales.

• Increased Efficiency: Kitchen staff focused on cooking while eMenu’s automation managed orders, customer updates, and inventory.

• Reduced Costs: Labour costs dropped as no FOH staff were required.

• Enhanced Customer Experience: QR ordering and real-time order updates boosted customer satisfaction.

• Faster Setup: eMenu was operational within hours, driving immediate revenue generation.