How to set up your kitchen!
Introduction
Embarking on a culinary venture requires careful consideration of various factors, with the kitchen space being paramount. Before diving into the world of gastronomy, it's imperative to thoroughly understand the space you need to bring your culinary vision to life. From assessing the layout and equipment to defining costs and expectations, every detail plays a pivotal role in ensuring a smooth and successful operation.
Once you've grasped the fundamentals of your kitchen space, it's time to explore how technology can increase your revenue. innovations like order & pay and mobile point of sale gets your new kitchen selling faster with little to no hardware (depending on your provider). We therefore will also explore what technology suits best for commercial / dark kitchens in this article.
Understand the space you need
Before choosing a kitchen space, assess the kitchen's layout, and understand the size and area, the equipment, and overall capacity you will need for you and the rest of your kitchen staff. It's crucial to ensure that the space can accommodate the type of food service you have in mind without compromising on quality or efficiency. Consider whether the existing equipment is sufficient, if any upgrades or replacements are needed, or if there is room to bring in your own equipment if required. Ensure that all fire and safety equipment is in working order and has been inspected. Double-check what certifications and permits are needed from your end and also from the hosts.
Define Costs and Expectations
Understand your budget and what the monthly fee will be for the space. It's quite common for food brands to ask venues what recent food sales amount to. It is crucial to understand how much money your food business could potentially make to ensure you can cover your costs.
Consider if there is an opportunity to split the cost on some overheads with the host. Clarify who is responsible for utilities, maintenance, and cleaning of the kitchen spaces.
It is also important to consider what the venue's opening hours will be and the hours you will have permission to access the site. This is essential to prevent any operational misunderstandings and ensure a smooth partnership with your host.
Your Food Offering
Consider the venue and its customers, are they in line with your food offering? Review your menu options and see if they are suitable or if anything could be tweaked to make your food brand a good fit for the venue. Always feel free to talk to the host and ask their opinion, what has worked or not worked in the past and what has been most popular amongst their regular patrons. Having this understanding will not only help you hit the ground running with your menu but will allow the host to have a clarity on what to expect from you and your food.
In the ever-evolving landscape of hospitality and leisure, technology continues to play a pivotal role in enhancing the customer experience. One such innovation that has gained momentum is the Order and Pay system. Beyond just being a digital menu, these solutions are revolutionising how patrons interact with establishments, offering a seamless and convenient way to order and pay for their food and drinks.
For more information on how to find the perfect kitchen space, visit Oya Kitchens here.
How to start selling quickly?
Now it’s time to get your product out there, when starting your food service a lot of questions will come up like:
How do I make my menus available to the public?
How can I effectively include promotions or advertise my services?
How can I use direct delivery to increase customer loyalty against larger corporations like Deliveroo or Uber Eats?
The first order of business would be to set up an order and pay solution.
What is an Order and Pay?
Order and pay solutions typically involve the use of mobile apps or QR codes/links, allowing customers to browse menus, place orders, and settle payments directly from their smartphones. This eliminates the need for traditional printed menus- providing a contactless and efficient dining experience. After placing an order via your digital menu, it promptly appears on your kitchen display and seamlessly prints through your designated printer, while the payment is swiftly transferred directly to your bank account. Quick easy money is what we like to hear!
With EMenu’s order and pay solution, you can create interactive menus that show your customers all of your amazing offerings. From engaging videos about how your ingredients are sourced to banners and gifs with branded offerings helping you generate extra cash. Order and pay solution’s don’t just tell your customers what you have, they connect you to the world.
What makes a good order and pay solution?
When you're on the hunt for the perfect order and pay solution, it's essential to think beyond just digitising your menu. Let's dive into some crucial features for setting up a system that truly elevates your Kitchen’s operations and customer experience.
Streamlines Your Kitchen Operations: The Kitchen Display & Order Management feature is a game-changer for table service. Bid farewell to the chaos of printed order tickets and welcome a digital revolution. Your kitchen staff can now seamlessly manage orders in real-time, ensuring nothing gets missed and everything flows smoothly. This not only boosts efficiency but also keeps your guests well-informed and happy.
Boosts Your Revenue: Let's talk about the bottom line. EMenu Now's dynamic upsell feature is like having a savvy salesperson at every table. It suggests tempting add-ons at just the right moment, enticing your customers to spend more. Think of it as your menu's personal sommelier, guiding guests to the perfect pairings and increasing your average spend per head.
Consider Integration: When considering integration, assess whether the provider offers extended support and the ability to seamlessly integrate with your existing POS system. This not only saves you from investing in additional hardware but also ensures a smooth transition. Make sure to prioritise the quality of support and integration over price when choosing your technology partner. In this tech-driven era, these factors play a pivotal role in the long-term success of your business.
Direct Delivery: It’s significant to understand that the idea of competing with the likes of Deliveroo or Uber Eats won’t get you far as they have the capability to use loss leadership. These platforms also have large access to the public so even though this would not foster loyalty, you would still have access to a large amount of unique visitors. So what we suggest, is you use these platforms in tandem with your own delivery/ collection services provided through your order and pay. That way you can use loyalty schemes and promotions like 20% off your next order for customers who choose to come back again.
Encourages Feedback, Tips and Data: Your online service isn't just about taking orders – it's also about building relationships. Incorporating a CRM into your system allows you to gather valuable feedback, tips and data from your customers. Starting off with a dark kitchen can be really difficult when competing with others for the same clients, that’s why you need a data capture system to fine-tune your offerings, provide personalised experiences, and foster loyalty. Plus, with EMenu Now's smart tipping feature, you can double those tips effortlessly, keeping your staff motivated and your guests satisfied.
Using the venue’s POS? Or looking to work without a traditional POS?
What’s amazing is that when you set up a kitchen that has everything you need, it means you don’t need to spend money on extra hardware. Whilst it’s great having a POS already, it does make it harder to control the quality and speed of the POS or the card machine prices. So to make things easier, you should also take a look at pocket POS solutions that integrate with your POS in place or can work on it’s own.
Companies like EMenu Now offer opportunities to use their software to connect their pocket POS to any device and any POS. Or if you were looking for a simple on the go POS- their ECoPilot could be used stand alone too!
The ECoPilot lets you use your existing tablet and phone through logging into the EMenu’s web based platform- enabling your staff to take orders on the go from table to table with fewer card machines. It’s like a software upgrade for any device you have in place!
For more information visit our ECoPilot page here.
Conclusion
Establishing a successful culinary venture requires a meticulous approach to understanding and optimising your kitchen space. By carefully assessing layout, equipment, costs, and expectations, you lay the foundation for a thriving operation. Additionally, aligning your food offering with the venue's ambiance and clientele ensures a seamless fit that resonates with customers.
As technology continues to evolve, innovations like the Order and Pay system offer invaluable tools to enhance the dining experience. These solutions not only streamline operations but also boost revenue and empower your team to excel in customer service. Integration with existing POS systems, such as EMenu Now's pocket POS solution, provides a seamless upgrade without the need for additional hardware, further simplifying the process.
Written by: Oya Kitchens & EMenu Now